Making a better sock at a better price.
We started Irusu in 2017 on the fundamental idea that things we buy every day shouldn't be so expensive. So we decided to make a really good sock and not overcharge for it so you won't have to.
We didn't make really cheap socks either: We tested our socks by wearing them for months and putting them through their paces: Wash cycles, workouts, long walks on the beach. They're still comfortable as the first day we put them on, and still in one piece.